Adobe reconsiders upgrade policy expiration.

Adobe’s worldwide upgrade policy was set to change after December 31, 2011. Well, now they are announcing a new “special upgrade offer” for CS3 and CS4 customers.

“We want to make sure our customers have plenty of time to determine which offering is best for them. Therefore, we’re pleased to announce that we will offer special introductory upgrade pricing on Creative Suite 6 to customers who own CS3 or CS4. This offer will be available from the time CS6 is released until December 31, 2012. More details on this offer, as well as any introductory offers for existing customers to move to Creative Cloud membership, will be announced when CS6 and Creative Cloud are released later this year.”

I am wondering if this is a response to unhappy customers, or a clever marketing move. What’s your take?

The complete press release is here.

Adobe CS5