Photokina 2012 focuses on HDSLR Video.

Every two years there is one focal point in the Photo indus­try: Pho­tok­ina, the world’s lead­ing imag­ing fair. Photokina cov­ers the entire spec­trum of imag­ing, from image cap­ture to image pro­cess­ing and stor­age to image out­put. This is where new trends and major inno­va­tions are pre­sented to the world, and where the spot­light is on ground­break­ing tech­no­log­i­cal devel­op­ments includ­ing mobile imag­ing, con­nec­tiv­ity, and mov­ing images. The show always deliv­ers an impres­sive pro­gram of work­shops, sym­po­siums, pho­tog­ra­phy exhi­bi­tions and many spe­cial events at the exhi­bi­tion cen­tre and at sites all over Cologne.

As you might know every Pho­tok­ina show focuses on one sin­gle topic. Because film­ing withHDSLR sys­tems is increas­ingly becom­ing a neces­sity for pro­fes­sion­als, this year’s topic is HDSLR Video.

The show has cre­ated a “Shoot Movie Park” in Hall 4.1, offer­ing a unique area where sup­pli­ers have an opti­mal loca­tion to present them­selves to the atten­dees. The Movie Park will be sup­ple­mented by a series of lec­tures, work­shops and exhibitions. Canon will present Richard Walch, sailor, snow­boarder and photographer. Zeiss will have Sebas­t­ian Wiegärt­ner, one of the first users in the German-speaking region to under­stand and make use of the capa­bil­i­ties of the new HDSLR sys­tems. We are very excited to be representing X-Rite, and show our most recent Color Management Video Tutorials (Video 1, Video 2 and Video 3).

Rep­re­sen­ta­tives of ADF — Arbeit­skreis Dig­i­tale Fotografie (dig­i­tal pho­tog­ra­phy work­ing group) will also be shar­ing their exper­tise as they answer vis­i­tors’ ques­tions about dig­i­tal pho­tog­ra­phy and film. More infor­ma­tion about the “Shoot Movie” pro­gram can be found here.

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