Blogging With Video, Hoping to Go Viral. Really?

Ay ay ay! I might have more than a few issues with this New York Times article “Blogging With Video, Hoping to Go Viral.”

“You want to have a decent camera. A hand-held video camera is nice and offers more features and flexibility, but your smartphone is fine… The only additional equipment you might consider is a separate lavaliere or lapel microphone. And if there isn’t enough ambient light to illuminate your face, spring for a clamp lamp that you can find at most hardware stores… “

Here’s the complete article.

Is “good enough,” good enough? What’s your take?