The Future of Shopping is now.
The Supermarket of the future present.
The challenge: How to bring a supermarket to the shoppers? Yes, you read that correctly. Bring the STORE to the BUYER.
The answer: Simple! Create virtual stores in public spaces, assign QR codes to every product, use smart phones to shop, and immediately ship the articles to the customers.
That’s great if we happen to be at a subway station with those fancy techno displays. But what if we are simply walking around, and we see the bike of our dreams or the gadget that will change our life forever? No problem, IBM is taking care of that for us.
“Control when, where and how you shop.” You gotta love that.