Need more gear? Really? First check this out.

Next time you think “I really need a new camera” or “if I only had that fancy lens” please watch this.

Kinda humbling right? The instrument you see is called a Berimbau, which consists of one wooden bow, a single steel string and a dried gourd that acts as a resonator.

I came across this video while researching the music used in Capoeira, one of the amazing things we will be shooting on location in Dubai next month. Remember that what really matters is the story and your vision, not the equipment.


Visual Serendipity.


After finishing a client meeting on Lexington and 66th Street, I walked by the “Seventh Regiment Armory” and saw this. I diligently took my weekly picture, and rushed to my next meeting. A few days later we found out that what was happening inside is called “the event of a thread”, a multisensory affair, with “readings, sound, and live events within a field of swings that together invite visitors to connect to the action of each other and the work itself, illuminating the experience of the singular and collective body.”

Here’s the complete info. Please share below if you have been or are planning to go to this event! Sounds pretty cool.


The power of words in marketing.

A wonderful friend sent me this short video, which impacted me at several different levels.

The original intention of the director, Seth Gardner, was “to illustrate the power of words to radically change a message and its effect upon the world.” It can be seen as a clever marketing piece or a bittersweet personal story.

For some reason, the video reminded me of the Washington Post’s experiment about 5 years ago, when Joshua Bell, one of the best concert violinist in the world, played for free, for 45 minutes, on a violin worth 3.5 million dollars at a subway station in D.C. Over a thousand people passed by Bell, only seven stopped to listen him play, including a 3-year old boy, and only one person recognized him. He collected $32.17. A few nights before he was playing a sold out theater in Boston with an average ticket of $100.

The first video inspired me to rethink how we market our company and communicate with our clients, and the second one remind to “stop and smell the roses” or at least listen to the music more often.