The power of words in marketing.

A wonderful friend sent me this short video, which impacted me at several different levels.

The original intention of the director, Seth Gardner, was “to illustrate the power of words to radically change a message and its effect upon the world.” It can be seen as a clever marketing piece or a bittersweet personal story.

For some reason, the video reminded me of the Washington Post’s experiment about 5 years ago, when Joshua Bell, one of the best concert violinist in the world, played for free, for 45 minutes, on a violin worth 3.5 million dollars at a subway station in D.C. Over a thousand people passed by Bell, only seven stopped to listen him play, including a 3-year old boy, and only one person recognized him. He collected $32.17. A few nights before he was playing a sold out theater in Boston with an average ticket of $100.

The first video inspired me to rethink how we market our company and communicate with our clients, and the second one remind to “stop and smell the roses” or at least listen to the music more often.